Monthly Archives: July 2018

Business As a Lawyer

Lawyers that choose to hang their shingle and practice law “solo,” or with one or two partners have so many choices when it comes to marketing their business. It seems that no less than 10 times per day, I am receiving calls from someone wanting to help me get to number 1 on Google searches; optimize my website; or send me “qualified” leads. I turn them all down. Why? I choose slow marketing by building my business by referrals.

A referral is the highest compliment that any small business owner can receive from a client. When it comes to lawyering, the rules don’t change because we too, are running a business. A happy client will send more happy clients. Besides, the cost of a referral is nothing beyond the first happy client.

Remember that legal skills will pay the bills, but it is building trust with your clients that will bring in more clients. Clients must be treated with care and compassion and be more than a paycheck. This is the foundation for building a law practice centered on relationships and referrals.

Oh, and by the way, if you needed legal advice or had a family member who did, do you have a lawyer you would refer them to? I want to be that lawyer for you, your family and friends. Lawyers normally spend thousands of dollars advertising their services via television, radio and online “pay-per-click” advertising so that they can bring in large volumes of clients. Clients are then treated like a paycheck and run through the process whether it’s estate planning, bankruptcy, divorce, or civil lawsuits.

You will easily recognize a lawyer that works by referral. These lawyers take their time to get to know the person that referred them and find ways to thank them for referring a new potential client because this is the highest compliment that a lawyer can receive. These lawyers make sure their client knows how they work by referral. The client receives the highest level of service and personalized attention from their lawyer before, during and after their legal relationship with their attorney.

Bringing a good name to the legal community through educating clients with caring, compassionate service sets a high standard for the profession. All the lawyer asks in return for such personalized “red carpet” service to each client is that their client sends them people of comparable quality like themselves, who may need the type of legal service their lawyer provides. It’s important that clients continue to refer people so that the lawyer doesn’t have to spend their time and resources on traditional advertising, so they can continue to do an even better job working for their clients long after their professional relationship ends. When was the last time you called and asked a question of your lawyer without getting a bill?

Arizona Estate Planning Lawyers

As defined under Arizona law, estate planning is planning the management and the disposition of your assets while you are alive and after your death. It also includes planning for your healthcare in case you become incapable of taking care of yourself. With the help of an Arizona estate planning lawyer, you can rest assured that your life’s work will be well taken care of.

In Arizona, if you die without a will, you may not have proper representation, and your family might be left fighting over your assets. If this is the case, Arizona will decide the successor to your property. It is best to hire a lawyer to get your affairs in order before it is too late. A good lawyer can interpret the maze of laws on property rights, taxes, probate and trusts.

Arizona estate planning lawyers can help you decide how to transfer property and resolve other financial and personal matters including retirement funding and tax planning. Most importantly, they can guide you through the process of making a will. They can help you set up a trust naming who will hold your property until your death and disperse the property according to your will.

Before hiring an estate-planning lawyer, you should verify his/her expertise and credentials because estate planning is a very important process in your life. To find an estate-planning lawyer, you can check with the State Bar Association of Arizona, or you can search on the Internet. There are a variety of links and resources about lawyers and law firms in Arizona.

Choosing A Lawyer

When choosing a lawyer, it’s important to understand that because of the complex nature of the U.S legal system lawyers must specialize in specific areas. It is important therefore to find a lawyer best suited to one’s particular needs, not simply one that one finds personally likeable. Often people who choose on the basis of personality alone are unhappy with their lawyer later. Lawyers network with one another and contact information for one another with special expertise. The best source for finding a lawyer then is often other lawyers.

It is also useful to search online at West’s Law Directory, Einet, P-Law or The Seamless Web. County Law libraries keep information about lawyers, their activities, and even have a rating system to assert the quality of that lawyer. Trial Lawyers of America’s Desk Reference has a list of the top lawyers in the United States. Law libraries often contain details from jury reporting services. Contact the heads of the local legal community not only to find out which lawyer might be best suited to your case, but who might be unsuitable as well. Try contacting the presiding judge of your local court. Bar associations serve the needs of lawyers and will not risk alienating their members, so they may not be the best place to go to for a referral. Once you have a good idea which lawyer you are going to choose, don’t forget to interview them and remember that this person will be speaking on your behalf. All in all, remember that lawyers understand their profession best; find out which lawyer they would go to if they had a problem similar to yours, and check them out with one of the various resources at your disposal.